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JCPenney Turns to Kraft's Debra Berman for Marketing
JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback. At Penney, Berman is svp of marketing. Her...
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JCPenney Switches Creative Agencies Yet Again
That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils. The change came...
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JCPenney Reviews Its Media Business After More Than a Decade With OMD
Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from...
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